Did you know Gianni Versace was a PR genius? Along with his stunning high fashion designs Versace was also known for putting on phenomenal fashion shows. Recently the Current channel re-aired Gianni Versace’s Final 24 (2007) and this time around I keyed in on how Versace strategically planned his fashion shows placing fashion editors in between celebrities in order to create a dynamic that made all of the attendees feel like they were a part of something larger than life. Then to make himself even more popular he incorporated high profile celebs in every show. He engaged his audience from the moment they walked into the door and instantly established familiarity and likability for himself and his clothing line. While crafting fine clothing he also crafted a public persona that many publicist can’t imagine achieving… That is what I call PR at its finest.
The PR Doll
Milan Media Group